OLYMPIC Qualifying Event Logo
Even though this is an Olympic qualifying event, it is not operated under the auspices of the Olympic movement, so use of the five Olympic spirals was forbidden. But there would be no disputing the storied “rings“ of curling or the sport’s reputation as the “roaring” game. In December 2001, a new brand was born: THE ROAR OF THE RINGS, featuring a stylized curling rock, a maple leaf and a hint of the Olympic kingdom. It has now carried through four more Olympic cycles.