For the fourth time in five years, the unlikely sport of curling makes another championship stop in the entertainment capital of the world. It’s the fifteenth running of the world’s most unique curling event – the World Financial Group Continental Cup – a showing of just how popular the sport has become in the USA, largely underpinned by Team John Shuster’s magical ride to gold at the Olympic Winter Games last February. This commercial was produced by In House Strategies, in conjunction with USA Curling and the Reno Tahoe Winter Games Coalition.