BRIER Re-Brand

Out of deference to local organizing committees, the Canadian Curling Association would create a new logo-mark for the Brier every year. A nice legacy for the local community….but not a great way of brand building for one of the country`s most significant sporting events. Following the 2011 season, In House convinced the CCA that a consistent look should be developed, and carried over from year to year. In 2012, the new look of the Tim Hortons Brier was launched in Saskatoon.