BRIER – HALIFAX 2003 Event Logo and Theme

The organizing committee for the 2003 Brier in Halifax wanted a theme that would be embraced by all of Atlantic Canada, not just the city of Halifax. In House responded with a slogan that captured the imagination of hundreds of thousands.IT`S A SHORE THING became famous almost overnight and the resulting theme song, written and produced by Rod Palson and Michael Rheault (listen to it on the RODIO page) is still considered to be the best Brier theme song ever produced.