Many said it could never happen. Then along came the WFG Continental Cup in 2014. And all that happened was the largest attendance ever for the Continental Cup, and the second largest attendance for a curling event in United States history. The naysayers were right. WRONG!
Then along came 2016 and this Continental Cup would go on to shatter the 2014 attendance number by a mere 10,000, making it the largest attendance ever for a curling event in the US.
Shortly after the event was over, the Organizing Committee was pressed into duty once again, as the request was made for the event to come back to the Orleans Arena in 2017. Ticket-buyer response was immense…and immediate. Nearly 1100 rooms at the host Orleans Hotel and Casino were sold in less than 2 weeks, and continued at a steady pace for the ensuing months to become second only to the 2016 event for US and Continental Cup attendance.
And each day for 5 days, The Morning Cup – under the direction of In House Strategies/Rod Palson – kept fans engaged with the event that evolved around them. So popular was the Morning Cup, that daily circulation had to be increased by 60% after Edition Two copies ran out early in the afternoon.
Special acknowledgement to the crew: Art Director, Dave Ambroz; Photographer, Mike Bober; Columnist, Colin Kelly; Printer, Creel Printing.
Click below on MORNING CUP to view an electronic PDF of each edition.