Tim Hortons Brier – Saskatoon

As live television of curling events began to erode ticket sales each and every year, this led to the positioning…YOU GOTTA BE THERE. This newspaper ad series hammered home all the attributes you DON’T åÊenjoy when you watch on television. Only problem with all of this is that the idea was bigger than the ad buy, and these great ads weren’t exposed to enough eyeballs.