Curling Events THEME Re-brand

After years of trying to usher curling events into cities across Canada with a unique and different marketing theme, the approach was starting to show signs of wear and tear at the box office.  So, following the incredible high that curling enjoyed during the 2010 Vancouver Olympics, In House convinced the Canadian Curling Association that it was time for a common call-to-action.  YOU GOTTA BE THERE  was developed as a means of  reinforcing the benefits of the multi-faceted live experience, compared to watching at home on television.  This platform lived for a full Olympic quadrennial and set the stage four years later for the introduction of the evolutionary theme:  LIVE IT LIVE.