In the 80`s and 90`s, McDonald`s marketing image was largely shaped by unforgettable music themes. Nobody did it better. And no local agency in Canada produced more music-based advertising for McDonald`s than PJ Winnipeg. We were also selected to test-market several product launches such as salads, pizza, chocolate twist cones, breakfast biscuits and the very first Quarter Pounder meal combo. Man, those were the days…….and here are a few of my favourites.