Branding is a big buzz word these days, but let’s be perfectly clear about something.
The art of creating brands – original logos, positioning statements, marketing themes and the like – isn’t something you learn at school. You can do the research. You can create the rationale. But at the end of the day, it’s all about the “idea” and often times…the ones that started on a napkin are the best.
Then again, if you’re looking for something that takes a lot longer and costs a lot more, you might want to wait for the next graduating class.